The main aim of the
Grado Turismo Consortium is to provide a unified voice for tourism operators in Grado and to promote the “Grado” brand in a consistent and coordinated way, avoiding fragmentation and inconsistency both in the tourism offer itself and in its communication and promotion. Thanks to close cooperation with institutions and local tourism, economic and social stakeholders, the Consortium is able to act in the collective interest of its members and of the entire island, enhancing the image, visibility, liveability and marketability of “Grado” without favouring any particular structure or type of service.
The Consortium primarily
focuses on communication: among its own members, with authorities and institutions, with journalists, opinion makers and major operators, as well as, of course, with tourists.
- Communication among members makes it possible to respond collectively to tourism demand, to standardise the offer, and to organise packages involving multiple operators, making tourism services more visible and easier to position.
- Communication with institutions and authorities, beyond being essential, helps to obtain support, resources and guidance, aligning image and activities with development projects at regional, national and European level.
- Communication with journalists, opinion makers and major tourism operators helps to present a comprehensive and coherent image of Grado, enhancing and refining its visibility and reputation.
- Finally, communication with tourists not only helps manage part of the incoming flows, but also contributes to building a new and improved image of Grado, fostering loyalty and involving visitors in marketing activities.
